Picture a guest arriving at your hotel after a long journey. Tired, luggage in the trunk, ready to check in and unwind. But before they ever reach your lobby, one final hurdle awaits: the parking facility.

Where do I park? How does the barrier work? Do I need a ticket, a code, a badge? And what if the car park turns out to be full? For many guests, the arrival is the most stressful moment of the entire stay, and it happens before anyone from your team has had the chance to say hello.

That is why we believe the guest experience does not start at reception. It starts at the barrier.